Project story
The first character we designed was our own
Before offering any business a character of its own, we designed ours: the EzAI character and its smart ball. This is their story, from the idea to the site you are reading now.
- Area
- Identity & content
- What we made
- Character, character sheet, motion, use on the site
- Where you see it
- This site, social media and print
The challenge
We wanted a face for EzAI that explains what we do without many words: someone close to people, with something that stands for the technology working quietly in the background to make life easier.
The idea
A friendly character with a glowing smart ball at its side. The character stands for the business owner, and the ball for the tools we build: it circles them, helps them, and flies to wherever it is needed.
How we made it
-
Discovery
Who we want to speak to, and what we want them to feel when they see the character.
-
Sketches
Several directions for shape, clothes and colours, then we picked the one closest to us.
-
Character sheet
Poses, expressions and colours, so the character stays the same everywhere.
-
Motion
The walk, and the ball that flies, circles and glows.
-
Use
On this site, on social media and in print.
The result
Today the character and the ball guide you through this site: in the city of solutions on the home page, and in the ball that follows you from section to section. The ball’s colours are the colours of our whole identity.
A character for your business
We design a character for your business the same way we designed ours: we start from your story and your audience, and hand you an original character that is entirely yours.
A character for your businessBook a session and we'll give you a clear price